New Jumbo Cuddles!

and are real people (and parents of six) who are passionate about the power of play!

To ignite imagination and wonder so children discover themselves, their passions, and their purpose.

Made with quality and care, our toys inspire a world of discovery and hands-on learning.

The signature on every product is our commitment to the highest standards.

“Part of ’s appeal is as an antidote, if not a substitute, for all that screen time."

“The couple's brand of low-tech, mostly wood toys has become the gold standard in early childhood play.”

“ toys flex every muscle of a child’s developing sense of identity – and the toys are often tested by their six children.”

“ is set on making toys that are meant to be timeless, in an effort to preserve a cornerstone of childhood...open-ended play.”

What makes toys good for kids?

The American Academy of Pediatrics says toys that inspire hands-on engagement, imaginative play, and rich interactions are the best choice. Each of our toys is thoughtfully and meticulously designed to encourage this kind of learning and development.

What other toys and products do you make?

We make more than 2,000 toys and other products for babies, toddlers, and big kids. Categories include: Pretend Play, Arts Crafts, Developmental Toys, Children’s Furniture, Games, Activity Pads, Puzzles, Plush, and more!

From the manufacturer

Antidote to Screens

The Gold Standard

Play With a Purpose

Timeless Toys

Combine dozens of magnetic wooden pieces in coordinating designs to dress a beautiful double-sided figure with a ballerina on one side and a fairy on the other, as well as their beautiful swan companion! The set includes 52 clothing and accessory pieces and durable stands for the ballerina/fairy and swan play figures. Everything stores in a handy wooden take-along case with a slide-on lid and handle, making cleanup a snap and this a great toy to take on the go! Magnetic pretend play helps kids three and older develop fine motor, counting, and sorting skills, and encourages creative expression and imaginative play. For more than 30 years, has created beautifully designed imagination- and creativity-sparking products that NBC News called “the gold standard in early childhood play.” Today, is proudly partnering with the American Academy of Pediatrics to foster early brain development and help children build important life skills through play.

Product Description

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